Stephen Newman
Executive Summary
Revenue-obsessed marketing and operations executive with 11+ years scaling B2B SaaS companies. Proven track record of scalable pipeline generation through data-driven market segmentation, multi-channel expertise, and sales-marketing-product alignment.
Track Record of Revenue Impact
Head of Marketing - Checkit
Global marketing leader for operations management platform. Analyzed scattered customer base across healthcare, entertainment, food services, and facilities. Through data analysis and market segmentation, identified Senior Living as key growth market and generated $5M+ net new pipeline in 6 months.
Founder & CEO - Krezzo
Founded and led OKRs-focused management consulting firm from zero to revenue. Built SaaS platform and training programs while maintaining full P&L responsibility. Navigated 3-year fundraising journey working with 12 investors. Generated pipeline through strategic demand generation and executive referrals.
VP Marketing & Business Development - Form.com
Led marketing for leading form builder platform managing $2.5M annual budget and 20+ team members. Delivered $156M+ in pipeline through multi-channel demand generation and advanced attribution systems. Scaled marketing operations across paid, organic, and partnership channels.
Director of Marketing - Thought Industries
Transformed B2B SaaS customer training market positioning through data analysis before modern tools existed. Parsed domains, cleaned data, and identified B2B SaaS customer training as golden opportunity. Company still uses this market positioning strategy 6+ years later.
Marketing Manager - Aras
Drove demand generation for enterprise risk management and PLM solutions. Managed strategic campaigns targeting Fortune 500 companies while ensuring tight sales-marketing alignment for complex B2B sales cycles.
Field Marketing Manager - Eloqua (Oracle)
Worked closely with regional Enterprise Sales Teams to generate pipeline and drive revenue, before IPO'ing and being acquired by Oracle. Managed lead scoring, journey optimization, and advanced attribution systems that directly contributed to significant pipeline growth and revenue improvements.
Why I'm Perfect for DBT Labs VP Demand Generation
Strategic executive who brings the full-stack marketing expertise and customer-obsessed operational mindset to scale DBT's global demand generation engine.
Global Channel Mastery
Paid, SEO, organic, print, events, digital events, email, outbound, inbound, Google ads, LinkedIn ads, ABM, retargeting - I can use and do all of them.
Sales-Marketing Alignment
ALL my marketing positions have been connected at the hip with sales. I work really well with sales teams.
Customer-Centric Strategy
Big into personas and messaging aligned to what you're selling. I want to talk to customers and hear how they talk about their problems.
Executive Leadership
I've been an executive. I work with sales, marketing, finance, executives - very focused on OKRs and measuring success.
Behind the Scenes: My Strategic Approach
Watch me break down this role, analyze the fit, and share my strategic thinking process in real-time.
Part 1: Strategic Analysis & Tech Setup
Key Highlights:
Part 2: Deep Dive Strategy & Experience
Key Highlights:
DBT Labs Requirements → My Experience
Global Demand Generation
Executive Leadership
Sales-Marketing Alignment
Data-Driven Growth
Data Analysis & Market Segmentation Case Studies
I'm big into the data. I can tell stories with data. Anybody can look at a chart and tell you which way the chart's gone, but can you tell a story?
Checkit: Senior Living Market Discovery
Challenge: Customers scattered across healthcare, entertainment, food, restaurants, facilities. "Just a handful of net new logos in several years" with no clear traction.
Analysis: Sliced and diced customer data, analyzed rep performance, identified market trends and demographic shifts.
Insight: Senior Living emerged as the key market due to baby boomer demographics and product-market fit.
Execution: Targeted top 150 accounts, gained insights on 50% in 4 months, closed multiple deals.
Thought Industries: B2B SaaS Pivot
Challenge: Tons of LMS leads but no clear market focus or strategy.
Analysis: Parsed domains, cleaned/appended data, built targeted personas based on active demand, identified trends over time.
Insight: B2B SaaS customer training was the golden opportunity for retention, onboarding, and churn reduction.
Impact: Company pivoted messaging and strategy - still using this positioning years later.
Ready to Scale DBT Labs' Demand Generation?
Let's discuss how my proven track record of $156M+ pipeline generation and data-driven approach can accelerate DBT's growth.